Mastering Google Analytics

Become a maven of the Google Analytics tool

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Key Highlights

  • Self-paced learning
  • Case Studies on Real-life Scenarios
  • Lifetime Access to Learning Management System
  • Practice Assignments
  • 24X7 Expert Support
  • Online Forum for Discussions

Course Price

$249.00 $449.00

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Available Courses Delivery

This course is available in the following formats:

Self Paced (On-Demand)

24x7 access to instructor-led videos and practical activities
Convenient training that syncs with your schedule
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$449  $249

Course Overview

This course provides a 360-degree overview of Google?s measurement tools with the aim of strengthening business by applying intelligent data analysis. It establishes proficiency of the learners in code installation, monitoring web traffic, and generating elaborated reports.

Course Objectives

  • Educate about website analytics and its uses
  • Equip learners with detailed information about Key Performance Indicators (KPI), Key Measurement concepts and terminology
  • Teach about analyzing own geographical popularity, presence, and relationship with consumers
  • Train in setting up GA account for supervising website traffic
  • Equip learners with tools and techniques for an effective digital marketing plan
  • Educate about deploying e-commerce reports in GA
  • Develop proficiency of learners in analyzing marketing channels and optimization for improved ROI

Career Benefits

  • Asset for medium and large organizations to strengthen their businesses
  • Become an expert of Google Analytics
  • Multi-industry opportunities
  • Higher paycheck


  • Basic knowledge about internet technology, websites, mobile applications, and e-commerce
  • Understanding of internet functioning and terminologies will be an added advantage

Who should take up?

  • Marketing Professionals
  • Digital Product Managers
  • Website Owners
  • SEO and PPC Specialists
  • Sales Executives
  • Strategy Makers
  • IT Architects
  • Testing Personnel

Course Content

  • Web Analytics Overview
  • Web Analytics History
  • Analytics Products & Categories
  • Website Categorization
  • Case Studies
  • Analysis techniques
  • Segmentation
  • Introduction to Google Analytics
  • Dimensions & Metrics
  • Setting up Google Analytics
  • Understanding Account
  • Properties & Views
  • Users & Permissions in Google Analytics
  • Traffic
  • Channels,
  • Sources & Mediums
  • Digital Marketing
  • Cost Models
  • Types of Channels
  • Integration of Google Analytics
  • Integration of Webmaster Tools
  • Audience Reports
  • Acquisition Reports
  • Search Options
  • Regular Expressions
  • Events
  • Behavior Reports
  • Site Content
  • Site Search
  • Experiments
  • Conversions & Goals
  • Ecommerce Analytics
  • Multichannel Funnels
  • Facebook KPIs
  • Facebook console & parameters
  • Measurement of campaign effectiveness
  • Segmentation study of the campaign performance
  • Introduction to Mobile Apps Analytics
  • Tracking, measuring & Analysing important KPIs


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