Key Highlights
- 24 hours of Instructor-led online live sessions
- 12 sessions of 2 hours each (Weekend)
- Case Studies on Real-life Scenarios
- Lifetime Access to Learning Management System
- Practice Assignments
- 24X7 Expert Support
- Online Forum for Discussions

Available Courses Delivery
This course is available in the following formats:
Self Paced (On-Demand)
24x7 access to instructor-led videos and practical activities
Convenient training that syncs with your schedule
Enroll Now$449 $249
Course Overview
The course equips learners with in-depth understanding of digital marketing. It establishes proficiency in various practices, tools & techniques of digital marketing. It imparts practical knowledge to the learners in the planning and execution of digital marketing strategies.
Course Objectives
- Acquaint learners with branding and sales
- Educate about numerous digital marketing disciplines, such as, SEO, social media marketing, pay-per-click, web analytics, mobile marketing, email marketing, website conversion rate optimization, marketing automation, and digital marketing strategy
- Establish proficiency in digital marketing tools, namely, Google Analytics, Facebook Marketing, Google Ads, Twitter Advertising, and Youtube Marketing
- Teach advantages and disadvantages of digital marketing
- Train learners in the procedure of formulating, planning, and implementing efficient digital marketing strategies
- Equip learners with the tools and techniques for developing effective marketing messages to grasp customer?s attention
- Master the learners managing and deciding budget for digital marketing
Career Benefits
- Best pick for organizations looking for Marketing Experts
- Be considered a marketing expert
- Various career opportunities as a Digital Marketing Manager
- Multi-industry offers
- Higher paycheck
Prerequisites
- Internet-savvy
- Basic knowledge of marketing
Who should take up?
- Sales Professionals
- Entrepreneurs who want to improve ROI of their setups
- Traditional Marketers who wish to enhance their knowledge in digital marketing
- Digital Marketers who want to equip with trending skillsets
Course Content
- Introduction to Digital Marketing,
- The 4-Cs of Digital Marketing,
- Customer Persona, Comparing digital and offline marketing
- Introduction to Google Analytics and Webmaster tools
- Introduction to sales funnels
- Introduction to SEO, Inbound Vs Outbound traffic
- Keyword Planning,
- Domain Authority
- Page Authority
- Using Moz Toolbar Handout List of Keyword research tools
- Keyword research plan
- SEO-On Page
- On-Page SEO
- Optimizing Text
- Optimizing Images Using Meta Tags
- URL Structure
- Redirects
- Handling duplicate content
- Site Speed
- Using Webmaster tool for On Page SEO
- Off Page SEO
- Link Building Technique
- How to get Backlinks
- How to build content for Backlinks
- Using media and PR for Backlinks
- Internal Linking
- Using Webmaster for Off Page SEO
- Using SEO Powersuite to track keyword Ranking
- Introduction to Social Media
- How to get referral traffic from other sites
- How to get Social Media referral traffic
- Driving referral traffic from Facebook
- Driving referral traffic from LinkedIn
- Driving referral traffic from YouTube
- Driving referral traffic from Twitter
- Other sources of Organic traffic
- Running ads on Facebook, LinkedIn, YouTube and Twitter
- Using URL tagging and Google Analytics to track these paid campaigns
- Introduction to Google search ads
- Sources for paid traffic
- Creating Ads in Google AdWords
- Display advertising
- Creating and Managing your Ad Campaign
- Introduction to Email Marketing
- Email Marketing Cycle
- Building Email List
- Creating a lead magnet
- Setting up a squeeze page
- Tackling spam
- Effective Content strategies
- Tips to improve conversion
- Introduction to Affiliate marketing
- How Affiliate Marketing Works
- Major Affiliate Marketing channels
- How to set up and run Affiliate Marketing
- Making money from Affiliate Marketing as a blogger
- Introduction to Google Analytics
- Introduction to sales funnel
- Using Google Analytics to understand visitor behavior
- Heat Maps
- Introduction to Landing Pages
- Using Unbounce to create an effective landing page
- Conversions & Goals
- Ecommerce Analytics
- Multi-Channel Funnels
- Adwords Analytics
- Tracking website performance using Google Analytics
- Tracking form submissions and clicks using events
- Optimizing the overall campaign performance
- Introduction to Enhanced Ecommerce in Google Analytics
- Learning from your competitors
- Using Tools for competitive analysis